Baladang House
Pets
Strategy
Brand Identity
Branding
Package Design
Seoul
2025
반려동물용품 브랜드 발라당하우스 브랜딩 프로젝트
Summary
발라당하우스는 스마트홈 브랜드인 헤이홈과 브레이커스의 합작으로 설립된 반려동물용품 브랜드입니다. loT(사물인터넷) 기술로 일상 속 불편함을 편안하게 변화시키는 헤이홈의 기술력을 반려동물용품에 접목해 반려동물 자동 급식기를 시작으로 다양한 제품을 개발하고 있습니다. 반려인과 반려동물의 스마트한 연결로 모두의 일상을 변화시키는 브랜드로 성장하기 위해 To.Letters와 브랜딩 프로젝트를 진행했습니다.
Solutions
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Challenge
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.


